Introduction to e-Business

Introduction to e-Business: Management and strategy Hardcover - August 1, 2016 by Colin Combe (Author).

An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters.

This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form

Product details

• Publisher ‏ : ‎ Routledge; 1st edition (August 1, 2016)
• Language ‏ : ‎ English
• Hardcover ‏ : ‎ 448 pages
• ISBN-10 ‏ : ‎ 1138172510
• ISBN-13 ‏ : ‎ 9781138172517
• Item Weight ‏ : ‎ 1.100 g
• Dimensions ‏ : ‎ 19.05 x 2.54 x 24.13 cm